The Gobi Story
Gobi was created in 2010, a long time ago when water bottles were not fashionable! Initially created by three partners to eliminate disposable bottles in offices, Gobi has become the first eco-design brand made in France .
Gobi is now run by its two co-founders, Florence Baitinger and Samuel Degrémont.
They were perplexed and worried by the invasion of disposable plastic bottles and tumblers. They understand that this is a major problem and the challenge of changing habits is not an easy one.
Our mission at Gobi is to break new ground in how we drink water. The first reusable and customisable water bottle saw the light of day, the result of a passionate collaboration between a sociologist, eco-designers, a design studio, a material scientist in the healthcare sector and an industrial partner. Against all odds, the decision was made to manufacture entirely in France.
More than a product, it's a use that's been invented. And a whole community called on to grow with Gobi. They set out to conquer offices, major corporations and international summits, even producing all the water bottles for COP21. To bring things full circle, Gobi has even created an app that lets you find water points everywhere: FreeTaps.
In the mess of emergency messages and false good solutions, Gobi is forging a soothing yet always active personality. The driving force is the desire to invent desirable alternatives to existing products or services, those whose environmental impact is too heavy or which do not offer enough added value for society.
15 ans avant tout le monde :le choix du made in France
Choosing to work with factories, screen printers, printers... in France. This is the choice that Gobi made since its inception by creating its own manufacturing model. A relocation choice before its time required investing in industrial tools and gaining partners' trust.
Gobi crée aujourd'hui, directement et indirectement, plus de 70 emplois dont 30 emplois solidaires à l’ESAT de Rosebrie à Mandres-les-Roses.
Le made in France, c’est aussi l'assurance de zéro longs trajets. Entre 10 et 20 % d’émissions de gaz à effet de serre sont évités par rapport à des produits fabriqués très loin ! C’est ça aussi s’engager.
... and the choice ofeco-design
Gourdes, couverts, lunch box : tous les produits Gobi sont créés sur-mesure en France par le designer Laurent Vermeglio, avec l’obsession du beau et du détail qui facilite la vie.
Ils ont été imaginés en éco-conception préventive avec la coopérative Mu (évaluation environnementale et réduction des impacts), en appliquant le principe de précaution (garanties santé au-delà de la réglementation, testées et validées en laboratoires indépendants).
Cela signifie que l’ensemble des choix de fabrication ont été faits en prenant en compte le cycle de vie du produit : de sa fabrication à votre utilisation en passant par le choix des matériaux. Pour réduire au maximum leurs impacts environnementaux, tout en favorisant leur adoption et leur utilisation.
